An early Technicolor musical that concentrates on the fashions of the late 1930s, this film was reissued under the title All This and Glamour Too. The top models of the era, including several who are advertising household products, are in the cast. The plot centers around a chic boutique, whose owner, George Curson (Warner Baxter), tries hard to please his customers while keeping peace with his unhappy wife. A wealthy young woman, Wendy Van Klettering (Joan Bennett), decides to take a job as a model at the fashion house, just to amuse herself, but her presence annoys Curson, who must put together the best possible show to compete with rival fashion houses at the Seven Arts Ball. The film includes several hit songs, including the Oscar-nominated "That Old Feeling" by Sammy Fain and Lew Brown.
George Curson
Wendy Van Klettering
Mary Curson
Prince Muratov
Henry Morgan
W. Brockton
Sophie Miller
Mrs. George Curtis-Lemke
Miss Violet Sims
Betty Mason
Singer
Victor Young - Orchestra Leader
Maid
Katherine - a Model
Curson - Accountant
Model
Morgan's Lawyer
Nightclub Patron
Jim - Ticket Seller in Boston
Johnny Withers - Ticket Broker
Londoner in Fall Show
Woman in Gold Room
Mrs. Van Klettering
Waiter at Spring Show
Employment Clerk
Model
Husband
Nightclub Patron
Reporter
Minor Role
Violet - Model Who Quits
Fashion Show Patron
Wife
Cleaning Woman with Hat
Customs Man in Fall Show
Blonde Telephone Operator
Director
Writer