E1 - NBN & Hipsters

Aired: September 13, 2017

Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid ageing. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.

E2 - Online Dating & Apple Watch

Aired: September 20, 2017

How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.

E3 - Same-sex Postal Survey & Racism

Aired: September 27, 2017

How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.

E4 - Big banks & Shopkins

Aired: October 04, 2017

How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins & the business of selling shopping to kids; what's going on in betting ads & a Pitch to push for politicians to be born overseas.

E5 - Episode 5

Aired: October 11, 2017

This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.

E6 - Episode 6

Aired: October 18, 2017

Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.

E7 - Episode 7

Aired: October 25, 2017

How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.

E8 - Episode 8

Aired: November 01, 2017

Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.

E9 - Episode 9

Aired: November 08, 2017

The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame.

E10 - Episode 10

Aired: November 15, 2017

On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.