E1 - South Africa

Aired: October 02, 2019

Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up wine and safari tours.

E2 - Ice Lollies

Aired: October 09, 2019

The teams are challenged to create, manufacture and sell their own ranges of ice lollies.

E3 - Toys

Aired: October 16, 2019

The teams are sent back to school as Lord Sugar reveals that for this week’s task they will be creating a toy for 6-8-year-olds.

E4 - Electric Bikes

Aired: October 23, 2019

Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week’s task is to create and sell their own range of electric bikes.

E5 - Oxford and Cambridge Discount Buying

Aired: October 30, 2019

Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.

E6 - Theme Park

Aired: November 06, 2019

Lord Sugar challenges the candidates to create and market a new rollercoaster.

E7 - Finland Advertising

Aired: November 13, 2019

The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winter destination, but this campaign must entice us to visit during the summer.

E8 - Steam Train

Aired: November 20, 2019

The teams host a corporate away day onboard the iconic Belmond British Pullman train.

E9 - Music Managers

Aired: November 27, 2019

Lord Sugar challenges the candidates to act as talent managers. They must audition unsigned musicians, choose which one to represent, then head to a studio to create a remix of one of their tracks.

E10 - Perfume

Aired: December 04, 2019

Lord Sugar asks the candidates to don their lab coats and goggles as he challenges them to create and sell their own perfume.

E11 - The Final Five

Aired: December 10, 2019

The five remaining candidates are put under the microscope, revealing the real people behind the business wear.

E12 - Interviews

Aired: December 11, 2019

The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.

E13 - Why I Fired Them

Aired: December 18, 2019

With the final just days away and Lord Sugar on the cusp of choosing his new business partner, we look back on the candidates who fell before the final hurdle.

E14 - The Final

Aired: December 18, 2019

To convince Lord Sugar they’re worthy of his cash, the last two candidates must now launch their businesses, with a little help from some of those who were fired.