E1 - The World in Your Palm

Aired: June 01, 2025

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

E2 - The Retail Reckoning

Aired: June 08, 2025

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

E3 - Rise of the Internet Empires

Aired: June 15, 2025

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

E4 - Hardware Warfare

Aired: June 22, 2025

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

E5 - Rise of the Office Machines

Aired: June 29, 2025

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

E6 - Photo Bombs

Aired: July 06, 2025

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

E7 - Fight for the Fast Lane

Aired: July 13, 2025

E8 - Pants on Fire

Aired: July 20, 2025

E9 - Wipe Out the Competition

Aired: July 27, 2025

E10 - Reinventing the Wheel

Aired: August 03, 2025

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.